Identity Guide | MHK Insurance

Identity Standards

https://www.mhkinsurance.com/wp-content/uploads/2017/01/MHK_BrandAssets.zip" download="BrandStandards-Files.zip">Download All Files

Introduction

The MHK Insurance brand aesthetic celebrates it’s roots and heritage, while recognizing the important link between the organization and it’s clients. It is bold, simple and clean, and helps convey the level of professionalism and integrity MHK has come to be known for over the last 100 years.

For any questions regarding the application of the brand, please contact:

Chris Miller
Director, Strategic Initiatives
cmiller@mhkinsurance.com
586.525.6037

12316–107 Avenue
Edmonton AB
T5M 1Z1 Canada

Corporate Logo

Vertical Logo

For brand consistency, it is important to use the following logos correctly.

The full-colour logo should be used on white backgrounds. There is also a reverse-colour logo for use on dark or coloured backgrounds.

In the event that materials must be printed in black and white, the single-color black logo should be used. The MHK logo should never be rendered in greyscale.

Download full-colour logo EPS or PNG

Download reverse-colour logo EPS or PNG

Download single-colour logo EPS or PNG

Horizontal Logo

The MHK Insurance logo is also available in a horizontal format for alternative layout options. Use your discretion when choosing between the vertical or horizontal lock-up, so long as you follow the identity standards correctly.

The full-colour logo should be used on white backgrounds. There is also a reverse-colour logo for use on dark or coloured backgrounds.

In the event that materials must be printed in black and white, the single-colour black logo should be used. The MHK Insurance logo should never be rendered in greyscale.

Download full-color logo EPS or PNG

Download reverse-color logo EPS or PNG

Download single-color logo EPS or PNG

Clear Space Agreement

Always maintain the minimum clear space around the MHK Insurance logo. The minimum protective space is X, where X is equal to the negative space in the logo. This space is required around all sides of the logo – including background edges and trims.

MINIMUM SIZE

Minimum size refers to the smallest at which the logo may be reproduced to ensure its legibility.

Colors & Photography

Color Values

Yellow
Pantone® 1235C for coated stock
Pantone® 129U for uncoated stock
C0 M20 Y82 K0 #ffbf3e

Black
C0 M0 Y0 K100 #1b1b1a

Light Blue
C57 M36 Y11 K0 #6e85ab

Dark Blue
C100 M73 Y39 K19 #083a5a

Dark Grey
C74 M62 Y62 K38 #3c3c3c

Light Grey
C16 M12 Y11 K0 #cccccc

MHK Insurance is represented in two (2) principal colours, and four (4) secondary colours. The main yellow colour has a corresponding Pantone® value used for high quality printing. All colours have the indicated four-colour process (CMYK) breakdown and a Hex value specifically for online use.

These colours are important to the brand identity system and must never be adjusted.

Download the colour palette as an ASE file

Photo Treatment

To maintain consistency in tone and colour for the MHK Insurance brand, a unique photo treatment has been developed. Colour photography should be treated with the “MHK_PhotoTreatment” Photoshop action.

Download the color treatment photoshop action

Typography

Type Usage

The following two (2) typefaces should be used for all MHK Insurance applications. The use of these typefaces will maintain a consistent and cohesive appearance on all materials.

Arquitecta Bold should be used for all headlines. Cormorant Garamond Regular should be used for all supporting copy including subheadlines. Font variants include alternate weights and oblique.

Type should be set in black on white, or white on darker colours. For larger headlines the Yellow (PMS1235) can be used. In greyscale applications, type should be set in black.

Download at www.myfonts.com/fonts/latinotype/arquitecta

Download at www.fonts.google.com/specimen/Cormorant+Garamond

Limited Type Usage

When working with PC (Windows system) desktop communication media, such as Word™ or other Office™ templates, the fonts listed below can be used in place. Although these are adequate substitutions, they should only be used in situations where the primary typefaces are not available.